Privacy Policy

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Privacy Policy 2017-05-24T01:37:55+00:00

We are deeply committed to protecting your privacy and take all reasonable steps to protect all data and information supplied to The Half Fund. We protect your privacy in a variety of ways including using industry accepted security measures to protect against the loss, misuse and alteration of data used by our system.

THF Privacy Policy is designed to ensure the safety and accuracy of Internet users’ personal information. We do not share any of your personally identifiable information with third parties. We understand the importance of personal information security. We are absolutely committed to personal privacy on the Internet.

THF collects data from Internet users including non-personally identifiable information from its site’s visitors, IP address of their server and what pages they visited. We use this information to continuously improve our site’s functionality. THF also collects personally identifiable information, including e-mail addresses, from those visitors who opt-in to receive some information from us, make inquiries or comments. We use this information to directly respond to visitors’ communications. If a customer joins our online marketing program, they typically submit some personally identifiable information to participate in this program.

THF collects personally identifiable information from those who register on our website or donate through on online system. Such information includes name, address, and billing information. We use this information only to receive payments for the use of funding projects aimed at cancer education. We also may collect information regarding your use of our services. We may use this and your personally identifiable information to compile general information about our visitors and our services so that we may improve the services we offer. We may create reports based on that information to share with our staff, but these reports never contain any personally identifiable information. For example, we might determine from all of our data that there are certain days that are better to send emails as part of an email campaign.

Keeping your personal information secure is a top priority for us. Therefore, THF utilizes 128-bit Secure Socket Layer (SSL) technology, the industry’s leading data security solutions, and has implemented policies and procedures to ensure the physical and electronic security of data stored by THF. THF employs permission-based marketing principles: it requires its staff to communicate only to users who affirmatively express an interest in receiving e-mails. Permission to receive e-mails may be granted and taken away; in other words customers may “opt-in” and “opt-out”. If a visitor chooses to opt-out, THF is required to stop sending messages to that customer. THF puts a high value on a visitor’s ability to discontinue receiving unwanted e-mail.

THF utilizes Cookie technology. A Cookie is information our web site places on the hard disk of your computer so that our web site can recognize who you are when you return to our web site. We use Cookies for purposes of web site traffic analysis such as the time/date of the visit, the time/date of last visit, the page viewed, the referrer, transaction information for ecommerce donation pages, and other data. THF tracks click behavior in the e-mails it sends out. This data is used to update specific user-profile information, ascertain the areas of most interest to opt-in e-mail recipients, and to personalize e-mail messages to them.

THF does not sell, rent, loan, trade, or lease any personal information whether gathered by THF itself or received from its partners. When THF collects personally identifiable information from opt-in participants in those clients’ marketing programs, such information belongs to those respective clients and is subject to their policies on sharing of the end user information.

THF is a general audience site. THF will not knowingly collect or maintain personally identifiable information from or about anyone under 13. THF will make the best effort to assist its staff in complying with privacy laws and adhering to the highest industry standards on privacy.

If you have received unwanted, unsolicited email sent via our system or purporting to be sent via this system, please forward a copy of that email with your comments to for review.

We reserve the right to modify this policy at any time. We will always post the most current version of this policy on our website.